1. To be a premier global trading house in Ethiopia operating in the competitive global trading environment, with a focus on quality as a core competency and to improve returns on capital employed.
2. To retain the position of the single largest trader in the country for product lines like Agro-Commodities, Ready to serve foods & Spices.
3. To promote the development of trade-related infrastructure.
4. To provide support services to the medium and small scale sectors.
5. To render high quality of service to all categories of customers with professionalism and efficiency.
6. To streamline system within the company for settlement of commercial disputes.
7. To upgrade employee skills for achieving higher productivity.