company strategy



  • Our major strategy is to continuously tap new markets.
  • We consider maintaining Quality as per buyer's requirement as our top strategic priority.
  • We are continuously increasing the exports of number of commodities in order to provide our clients, a complete basket of Agro-commodities under one roof.


To be Ethiopian premier Intercontinental trading company for customer values.



To provide a wide portfolio of products and services that will add value for our customers and suppliers through innovative ways of business management, for customer satisfaction and sizable devotion for our employees and community.


1. To be a premier global trading house in Ethiopia operating in the competitive global trading environment, with a focus on quality as a core competency and to improve returns on capital employed.
2. To retain the position of the single largest trader in the country for product lines like Agro-Commodities, Ready to serve foods & Spices.
3. To promote the development of trade-related infrastructure.
4. To provide support services to the medium and small scale sectors.
5. To render high quality of service to all categories of customers with professionalism and efficiency.
6. To streamline system within the company for settlement of commercial disputes.
7. To upgrade employee skills for achieving higher productivity.

core values


  • Partnership – We put the customer first and care for the established mutual relationships.
  • Customers- We ensure customer satisfaction and loyalty by delivering world-class quality products and services at fair prices.
  • Commitment – We strive to be best-in-class.
  • Integrity – We uphold honest business practices, earning the trust of our employees, partners, and customers.
  • Quality – We do our best to provide the highest level of excellence in our products and services and with our people and partners.